It's holiday shopping season, and you may want to get your little loved ones the hottest new toys (cue the Turboman scene from "Jingle All The Way"), but you may want to keep an eye out for fakes.

According to a study commissioned by the Toy Association, one in three parents falsely believe counterfeit toys aren't sold on major online marketplaces. Buying toys from unverified sellers is more common than you might think: popular toys can be out of stock elsewhere, the toy may be exactly what the child wants or the toys are cheaper on unverified websites.

Counterfeit toys aren't just a disappointment to the recipient — they also could be dangerous, since they aren't always tested for safety.

The Toy Association shared the following tips on spotting counterfeit toys:

If the company or website you want to buy the toy from is a lesser-known site, do your research into its online presence and read reviews. If you can't find a website for the seller, that's a red flag, as well as multiple grammatical errors or poor-quality images on the site. Purchase directly from the toy brand's website if you can. If the deal seems too good to be true, it probably is. You're better off spending more money on a product you know is safe and legitimate. Check the toy's age recommendation and only purchase items that match the child who will receive the gift. 96 percent of parents believe their children can play with a toy outside of their child's age range, which the Toy Association warns against.

Read more holiday news from GateHouse Media:

Bath & Body Works is debuting new holiday candle scents this year Plan ahead: There are fewer holiday shopping days this year Here are all the new holiday movies and shows coming to Netflix this year Too soon? Decorating for the holidays earlier makes you happier, science says