The Delaware Office of Highway Safety is implementing measures intended to reduce the number of DUI-related crashes and fatalities during the upcoming Fourth of July time frame.
In 2017, there were 3,997 DUI arrests, 1,047 DUI crashes and 38 DUI fatalities in Delaware. Of those, 29 DUI crashes occurred during the July Fourth holiday week.
Through July 2, OHS will use a three-pronged approach to encourage impaired drivers to make safe decisions by finding an alternative ride home. First, OHS will support an increased and highly visible law enforcement presence, especially at Delaware’s beach towns.
Second, OHS will deploy a paid media campaign to educate the public about the dangers of driving under the influence of alcohol or drugs. A DUI arrest can set cost an average of $10,000 in attorney fees, fines, court costs, lost time at work, higher insurance rates, car towing, repairs and the risk of losing a job or license.
Third, OHS will be implementing its SoberLift pilot program at Delaware beaches during the July Fourth holiday week. In partnership with the ridesharing company, Lyft, beginning June 30 and running through July 6, OHS will provide a limited number of free Lyft codes — maximum value of $15 — for individuals who want a safe ride. Corporate partners will be sponsoring the Lyft vouchers. A media event kicking off the program will be held from 11 a.m. to noon June 28 at the Starboard Bar and Restaurant, 2009 Coastal Highway, Dewey Beach.
OHS encourages motorists to plan ahead. Find a designated driver, or use a ridesharing service like Lyft. To participate individuals need to text “Soberlift” to 99000 to redeem the discount code. It will be available in Delaware beach towns of Lewes, Rehoboth Beach, Dewey Beach, South Bethany Beach and Fenwick Island.
For more, visit ohs.delaware.gov and arrivealivede.com/drive-sober.