The Delaware Division of Public Health is advising parents and teachers to be aware of a recent trend among youth known as “JUULing.”

JUUL is a brand of e-cigarette that looks similar to a flash drive and can be charged in the USB port of a computer. JUULs can be appealing to youth for various reasons. Pods come in a variety of fruit and candy flavors, the devices can be difficult to distinguish from a real flash drive, and the vapor dissipates quickly instead of hanging in the air like a smoke trail. This has caused concern among school administrators across the country as youth have taken to “JUULing” on school property, even in class.

A Truth Initiative study found that 37 percent of 15- to 24-year-old JUUL users are uncertain whether the product contains nicotine. The study also found that JUUL users don’t refer to use of these products as “e-cigarette use” or “vaping” but rather as “JUULing, which leads them to believe it is safer.

“There is no safe form of tobacco,” said DPH Director Karyl Rattay. “Students are under the impression that ‘JUULing’ is safe and that these products don’t have nicotine; however, that is not the case. We believe it is important to educate parents and teachers about this trend, and e-cigarettes in general, and that it is critical that students understand the dangers posed by JUULs and nicotine as well.”

One pod used in a JUUL allows for 200 puffs and contains the same amount of nicotine as one pack of cigarettes, according to the product label.

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