Mike Fox's home doubles as his castle and headquarters of his family business.

Mike Fox’s home doubles as his castle and headquarters of his family business. The last five years, Fox has been king of his creative ad agency Splash Designworks.

In his family-run operation he is joined by his queen, Trisha Fox (administrator), and their 9-year-old princess, Arianna Fox (marketing specialist).

Splash Designworks’ services includes professional website design, branding strategies, logo design, video production and editing and brochures.

What’s best about owning a business in Kent County?

Two things. One: there are a lot of great clients and people behind the businesses. It seems that in networking a great deal, we’ve made close business relationships that are continuing this day. And two, we have helped a lot of young professionals, whether conducting small business workshops – offering new start-up branding and design ideas to new business owners – or working with Delaware at-risk youth.

What makes your business unique?

We are a high-quality creative ad agency. One of our tag lines is that we are a creative ad agency without the ad-agency pricing. I’m from the big city with successful professional design work offering to help build your business, whether large or small, [to satisfy] every creative need.

What’s one of your greatest challenges?

Two challenges are constant. One, we want to add an SEO (search engine optimization) and social media portion to our company. Finding reliable, affordable employees or freelancers is not easy. Also, financially, in wanting to add these two portions and grow like we really want to grow, the financial portion is always a challenge for a small business.

How do you overcome those obstacles?

Always keeping an ear open and searching for potential partners. And continuing to search for business venture capitalists who may be interested in boosting the business to having a gigantic growth potential.

What’s the best business advice you’ve received?

Best advice was from the old film “Miracle on 34th Street.” When customers were asking for items at Macy’s, Santa Claus told them that they did not have an item, but Gimbels, the store a few blocks away, did. At first this made the Macy’s store management irate and go ballistic. But in the end they figured out that helping the customer, even if they couldn’t directly [sell to] them, actually benefited Macy’s and grew their customer-loyalty base, simply because they felt that Macy’s wasn’t out to make a buck from them.

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