The Super Bowl XLIX is fast approaching and already some of the world’s biggest brands are teasing details about the ads they’ll be running during the big game.Click here to skip straight to the ads>>
Once again the commercial breaks are set to be a flashy affair, and it’s little surprise: Super Bowl 2015 broadcaster NBC is seeking $4.4 million to $.4.5 million per 30-second spot, up on the $4 million pricetag FOX set last year. 95% of the in-game TV ad space is sold out so far.
We’re compiling everything you need to know about the commercial side of this years big game we’ll keep updating this post right up until February 1, when you can follow our live coverage.
All the brands in this slideshow are organized in alphabetical order for ease of navigation.Anheuser-Busch
Brewer Anheuser-Busch is going all-out once again in this year’s Super Bowl, this time airing three minutes and thirty seconds of ads during the event.
It has two ads planned for Bud Light, each created by two different agencies, and another for Bud, as Adweek details“Lost Dog,” has been created by Anomaly and will show how “only your best buds are the ones who always have your back.” It acts as the sequel to last year’s much-loved “Puppy Love” spot. Another Bud Light spot created by EnergyBBDO is called “Coin” and tells the story of a drinker who plays a life-size Pac Man game. The final spot is for Bud, which is another Anomaly effort. This ad focuses on how the beer is brewed.
The brewer plans to release each ad online in the week before the game.
Avocados from Mexico
Avocados from Mexico announced in January it will run a 30-second ad during the Super Bowl, but it will keep its TV ad creative under wraps until the game.
In addition to that ad, the brand will also be creating other marketing activations around the football season. That will include social media activity featuring American TV host Mario Lopez and in-store ads.
In a press release, Avocados from Mexico explained the reasoning behind advertising a warm weather fruit during the middle of winter: During the month of last year’s Super Bowl, 70 million avocados were sold in the US.
The travel and leisure company — which owns brands including Carnvial Cruise Lines, Costa Cruises and P&O Cruises — announced in December it will be airing its first Super Bowl commercial this year.
The 60-second spot will be created by BBDO and directed by Hollywood director Wally Pfister, who has previously worked on blockbusters such as Inception and The Dark Knight trilogy.
Carnival is sourcing the commercial from its "World's Leading Cruise Lines Marketing Challenge," which gave North American consumers the chance to "join" the company's marketing team and vote on their favorite creative concepts. The challenge is now down to its final four ads (the image on the right is taken from the "Getaway" spot.)
Coca-Cola has confirmed to both AdAge and Adweek that it is running a 60-second commercial during the Super Bowl, but little else is known yet.
Last year the drinks brand ran two 60-second commercials, "Going All The Way" and "America The Beautiful." The latter commercial — which featured "America The Beautiful" being sung in English and languages like Hindi, Arabic, and Tagalog — was a polarizing. It aimed to highlight the multicultural makeup of the U.S. and also featured a gay couple, and Twitter blew up with reaction from people who hated (but also loved) it.
Here's the "America The Beautiful" ad:
PepsiCo's Doritos is once again running its "Crash the Super Bowl" contest, asking people to send in their own submissions for the chance to win that coveted ad spot and a $1 million prize.
This year Doritos received nearly 4,900 submissions and has now whittled those down to 10 finalists. Fans are invited to vote on their favorites. The most popular fan ad will air during the big game as well as another spot chosen by Doritos.
All of the entrants have opted for humor, like this surreal spot from British freelance director James Bedford. You can view the full final 10 here.
After a five year hiatus, Dove Men+Care is returning to Super Bowl advertising this year.
The brand's marketing director Jennifer Bremner told Adweek the ad will build on the 2010 spot's theme of celebrating "the multidimensional aspects of masculinity that define what it's like to be a man today.
Dove Men+Care also plans a raft of social media activity for the Super Bowl push, which will include a mixture of planned and real-time marketing.
This was Dove's 2010 Super Bowl spot:
Super Bowl stalwart GoDaddy makes its 11th appearance during the commercials this year.
The web hosting company has been holding a competition to name the star of its 2015 campaign: a cute Golden Retriever puppy. "GoDoggy," "Rookie" and "Halftime" are among the names suggested so far.
As AdAge details, the puppy will be featuring alongside Nascar star Danica Patrick in a spot called “Journey Home," created by Barton F. Graf 9000. It’s quite a departure from GoDaddy’s silly ads in 2014.
A leaked memo from Toys R Us (of all places) obtained by JurrasicWorld.org revealed a trailer for the fourth Jurassic Park movie will run during this year's Super Bowl.
The film will be released in cinemas on June 12.
Here's the full-length trailer Universal released on YouTube in November.
The glue maker is betting big on the Super Bowl this year, dedicating almost its entire annual ad budget to its big game spot.
The brand told AdAge the Fallon Minneapolis-created ad will act as the latest installment of its #WinAtGlue campaign.
Here's the first ad in its fun #WinAtGlue series, which aired in May last year:
McDonald's, which has recently undergone a huge marketing refresh in a bid to turnaround flagging sales, is understood to be prepping a 60-second Super Bowl spot, according to The Wall Street Journal's CMO Today.
Leo Burnett will be creating the ad, which is thought to be appearing pre-game.
Earlier this month McDonald's revamped its "I'm lovin' it" tagline in a new ad, featuring the phrase "Choose Lovin'", which features animated stars like Mario and his arch enemy Bowser.
Here's that "Archenemies" spot that was first published at the start of January:
The automaker has a Super Bowl ad in the works, according to The New York Times, but other than that, we don't know an awful lot else.
Mercedes' agency is Merkley & Partners.
The car brand was last at The Super Bowl in 2013, with an ad starring William Dafoe and Kate Upton. Here was that spot:
Mophie is another Super Bowl newbie and announced in October it was joining the big game pack.
Daniel Huang, CEO of Mophie, told USA Today the company is using the Super Bowl to tell its story to a "much broader audience." Mophie specializes in mobile battery packs and smartphone cases.
Deutsch LA is behind the spot, but we don't know anything else yet about the creative.
The insurance brand confirmed in December it was returning to the Super Bowl, for the first time since 2007.
In a press release, the brand — which is also the official insurance sponsor of the NFL — said it would reveal more details about the campaign on Twitter and Facebook, closer to the event.
It's unclear as yet as to whether its lead agency McKinney, or Ogilvy & Mather, which created the brand's recent campaign starring Peyton Manning, will be behind the Super Bowl spot. Our guess would be the latter.
Here's that Peyton Manning ad, which aired in September:
Nissan is returning to the Super Bowl after an 18-year break, with a 60-second ad, as USA Today reported last month.
Again, no details yet on creative, but Nissan’s Northern America senior vice president for sales and marketing Fred Diaz hinted: “We’re about bold innovation for all.” Well, OK, not much of a hint, but it's all we have to go on so far.
There's a chance it could feature The Voice star and Maroon 5 frontman Adam Levine, who signed up as Nissan's brand ambassador last year.
Here's Levine doing some work in his spokesmodel role:
Pepsi has confirmed it is definitely sponsoring the half-time show, where Katy Perry will be performing.
It's also running a 30-second ad that will lead into the half-time extravaganza the brand confirmed to USA Today. We don't know any more about the creative yet. Stay tuned.
Here's Katy Perry announcing her half-time appearance on Pepsi's YouTube channel:
Skittles is making its Super Bowl debut this year.
No details yet about the actual ad, which will be created by DDB Chicago, but the brand celebrated its Super Bowl spot announcement on Tuesday (January 6) by seeding out a video across its social channels starring former Super Bowl MVP Kurt Warner.
The fun ad sees the former Arizona quarterback kicking back during a Skittles-themed tailgate party. A Skittles spokesman confirmed Warner won't be appearing in the Super Bowl TV ad, however.
Snickers — not M&Ms — is the Mars brand appearing in the 2015 Super Bowl.
Brand director Allison Miazga-Bedrick told AdAge the 30-second spot will continue Snickers’ “You’re Not You When You’re Hungry” campaign. BBDO New York has created the work.
No more details are out there yet, but Snickers has confirmed it will be using at least one celebrity.
Mars has been building up to the big game with an on-pack competition across its Snickers, Mars and M&Ms brands, which enters consumers into a sweepstake with a chance to win a trip to the 2016 Super Bowl.
Here's the last Snickers Super Bowl spot, which aired in 2011:
Squarespace is returning to the Super Bowl for its second outing, following the brand's debut last year.
The brand told AdAge that this time around it is working with Wieden + Kennedy New York to create the spot.
We don’t yet have an idea on the creative. Here is last year’s wacky effort, which was created in-house.
Toyota is set to feature the new Camry model in its Super Bowl campaign, which will star brand ambassador US Paralympic Team snowboarder and actress Amy Purdy, USA Today reported in November.
The spot looks to celebrate “great, bold dads.”
Beyond that, we don’t know a lot more about the campaign, which will be created by Saatchi & Saatchi Los Angeles.
Last year’s Toyota Super Bowl ad featured Terry Crews and The Muppets. Watch it below.
TurboTax returns to the Super Bowl this year for its second consecutive appearance, with a 60-second spot from Wieden+Kennedy Portland.
We don't yet know the exact creative that will appear, but it will be a continuation of a 2015 brand campaign that kicked off during college football's Rose Bowl national championship semi final on January 1.
That farcical “Mardi Gras” spot used one continuous scene to demonstrate life’s victories and frustrations during all the important tax dates of the year. The brand is also advertising during the Golden Globes on January 11.
Here's the Mardis Gras ad:
Website development company Wix is airing its first ever Super Bowl spot this year, during the fourth quarter of the game.
Wix revealed more details about the creative direction of the ad on January 7. The campaign will be entitled #ItsThatEasy and will feature five NFL legends — Franco Harris, Larry Allen, Emmitt Smith, Terrell Owens and Brett Favre — as they move on from their football days and start on new careers as small business owners.
The campaign was directed and produced by Committee LA.
Here's the first build-up video, featuring Terrell Owens:
Now catch up with last year's Super Bowl ad efforts
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