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Milford Beacon
  • Project Pop-Up brings health, beauty and wellness downtown

  • Another new business is popping up in downtown Milford, thanks to a program offered by the Delaware Economic Development Office. Milford resident and business owner Paige Deiner will be running Milford Massage, Wellness and Yoga at 127 N.W. Front St. this fall.
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  • Another new business is popping up in downtown Milford, thanks to a program offered by the Delaware Economic Development Office.
    Business owner Paige Deiner, who will be running Milford Massage, Wellness and Yoga at 127 N.W. Front St., said she probably wouldn’t have been able to move her former home business to a commercial location without the three-months free rent provided by Project Pop-Up.
    “Project Pop-Up gives you the opportunity to see if you can make your business work and also allows training in things you might not know how to do,” Deiner said. “It gives you three months to figure out how to make it work without a huge financial risk. That’s invaluable.”
    This is the second year that Milford has been selected as a location for Project Pop-Up, with last year’s program assisting Jennifer White and Little Posies Photography, which has tripled its revenues and widely broadened its client base because of the opportunity. Other cities selected for Project Pop-Up include Dover, Middletown, Milton, Smyrna and Wilmington.
    Downtown Milford, Inc. also plays a key role in the program, and DEDO Downtown Delaware State Coordinator Diane Laird said that it offers a very strong support system for small business owners and entrepreneurs. That’s one of the reasons Milford has been selected for Project Pop-Up.
    “DMI was proactive to respond to our search for vacant properties, engaged in the selection process and is excited to actively support Paige toward increasing successes in the community,” Laird said.
    DMI Executive Director Lee Nelson said Milford was chosen because it is very business-friendly and business-oriented, and believes the new businesses supported by the program are a good addition to the community.
    White, Milford’s 2012 Project Pop-Up participant, said that the backing of DEDO and DMI, as well as the support from local business owners, helped her business thrive, and expects the same will be true for Deiner and Milford Massage, Wellness and Yoga.
    “The other business owners are amazing,” White said. “They take you in and help you with anything. Anything that’s a more personal [business], the specific niches, they work really well downtown.”
    Milford Massage, Wellness and Yoga plans to offer small yoga classes, for both adults and youth, as well as massage sessions, reiki and energy work classes, aromatherapy products and even weight loss programs.
    “What I offer is a much more personalized and individual experience,” she said.
    Although the business space is less than 800 square-feet, Deiner said it is perfect for what she hopes to offer her clients.
    “This is a really good location for a variety of reasons,” she said. “It’s only two-and-a-half blocks from my house. I don’t want big yoga classes or a ton of [massage] therapists on staff. I couldn’t have picked a more perfect spot.
    Page 2 of 2 - For more information about Milford Massage, Wellness and Yoga, call (302) 930-3055 or visit www.milfordmassageclinic.com.

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