The Kloset Boutique in Milford Commons Plaza carries a variety of styles and sizes, as well as both men and women's clothing, shoes and accessories.
It's not much of a surprise that some women who walk into The Kloset Boutique in the Milford Commons Plaza stop and gasp before sifting through the racks.
Upon entering the store, a black and white checkered floor leads ladies' eyes forward to a wall of heels, flats and boots framed by hot pink and black-spotted curtains.
In front of the shoe wall is a leopard print shoe chair, which owner Nikki McNeil requests that customers pose in for pictures if they are going to try on one of dozens of pairs of shoes.
"I'm a shoe girl, that's my lifestyle," said Milford resident Lisa Johnson during her first trip to the store. "It's nice and it's catching my eye."
"I'll be in here," she said as she held three dresses she planned to purchase, all brand new with a total price of less than $60.
The store has a bit of a vintage look, McNeil explained, which is what encouraged her to rent the space in Milford. When she saw the floors, the whole image of what she wanted came together and she knew it was an opportunity she couldn't pass up.
"It's a little vintage, not too much trendy. I like a little flash, but not too much," McNeil said.
McNeil said it's always been her dream to open a full boutique. Growing up in the 1970s, watching old movies where people still dressed for dinner, sparked her love of fashion.
"What girl hasn't loved fashion and things that are different?" she asked.
Before opening The Kloset Boutique in late April, McNeil worked for more than 10 years as a real estate agent. She also spent about four years working with her oldest daughter, Asya McNeil, running The Traveling Shoe Closet doing "Girls Night In" closet-style sale events, but McNeil wanted to work with more than just shoes.
"It was always my dream to have a little bit of everything and to open the full boutique," she said. "In your closet there's everything from your work clothes to going-out clothes. "The store is supposed to look like a fancy closet, with all of the eclectic pieces that are here. I like to show women what they can do with fashion and how they can put it together.
"Each item becomes a piece and it's how you place that piece in your closet. You make your own style, and it's not an age thing, either."
While The Kloset Boutique carries mostly women's apparel, there is also a men's section available with clothes, shoes and accessories. McNeil, who also helps personally shop for and style customers at their request, is still deciding whether or not to expand the men's section, but knows that she wants to add some consignment pieces to the shop as well as expand her "curvy girls" section.
"It should be fun, there shouldn't be any rules," she said. "It's what you're comfortable in.
"[I want] every woman to feel like this is her store, where she shops. When you come in, it's a personal shopping experience."