The Purina Cat Chow recently announced the launch of its new program the Purina Cat Chow 50 years, 50 shelters, to mark its anniversary.

The Purina Cat Chow recently announced the launch of its new program the Purina Cat Chow 50 years, 50 shelters, to mark its anniversary.

The program will support 50 cat-focused shelters nationwide and donate up to $200,000 in product and monetary donations to acknowledge these shelters' dedication to the cats they serve, and help facilitate the start of more cat-owner relationships.  The program features three ways the brand will support the participating 50 cat-focused shelters: a consumer voting component to drive up to $50,000 in cash donations; four shelter facility makeovers; donate cat care packages for each of the 50 participating shelters.

Residents can participate in the Purina Cat Show program and help their state's local shelter earn an additional $1,000 just by casting a vote. For every vote cast on catchow.com/50shelters for a specific shelter from May 13 to June 14, the Purina Cat Chow will donate $1; up to $1,000 per shelter. The program will limit one vote per person per day for all voting channels combined.

For more information about the program, visit catchow.com/50shelters.